Biz Notes from Santa ...
As a little girl I would cling to my Mother's side as she constructed garments for my sister and me, while everyone else was outside playing. After a few years of intentional study, I was allowed to sew, but to my surprise as well as my Mother's, I could do more than sew, I could make dress patterns to fit out of newspaper! The seed of a fashion designer was planted and my Mother was the dirt that held it in.
While in high school, I excelled in Art and Graphic Arts. I almost failed Home Economics, no surprise either, since our teacher wanted us to follow the guide sheet to the letter. Then came design school. The most important thing I learned from design school and many years in the fashion industry is to think ahead. So, when it's July in Tennessee and I'm thinking Christmas and If I were still in the fashion industry I would be at least two seasons ahead.
As I started to think about business, Christmas and blogging, I began to see some distinct parallels when I added Saint Nicholas to the mix. Having little confidence in my memory of the history of the jolly old elf, I soon learned thru the power of the internet that Mr. Nicholas went viral in the seventeenth century when settlers arrived in New York with his story completely in tact. The true story of Santa Claus began with Saint Nicholas. On St. Nicholas Day in 1809 Washington Irving published Knickerbockers' History of New York, a satirical work of fiction. Irving's work was regarded as the "first notable work of imagination in the New World!" This fictional work by Irving created a legend when published on St Nicholas Day. A Visit from St. Nicholas was later written in 1822 by Clement Clarke Moore and is now know as The Night Before Christmas.
So, yes Santa is a legend, loosely based on the past life of a Saint. If you ask me as a business woman, this Santa guy has got it going on. For one thing his story went viral more than two centuries ago and is alive and well today. As business men and women we can learn and implement most if not all of Santa's characteristics. As a business woman and Mother, I require sleep but this Santa guy is working (service) while everyone else is asleep. Although he is self employed, he still wears a uniform, even when he knows, his end goal is not to be seen!
What can we say about Santa's focus? All of his focus is settled on one day, one event, Christmas. To him there is nothing else. Now let's examine his level of commitment. This is one committed, roof walking, chimney sliding delivery man. When Santa arrives at this home, on a cold winters night, the joy and confidence of his work resonates and calms the Dad of this family. Santa's purpose is defined. Santa's purpose is concise. Santa's purpose is to deliver toys to children home's on the eve of December, twenty-fourth by any means necessary. Santa shows up in spite of his age, unhealthy appearance and bad habit, no time for apologies, he's speechless as he works. A productive-peddler on the third shift. Santa is on a mission, one in which he encourages his transportation team to dash faster and faster. There is a sense of urgency in his voice as they exist the property, yet Santa exclaims Merry Christmas to all and to all a good night.
This once hidden poem of Clement C. Moore has created countless joyful moments for many and many to come. This once hidden poem has inspired countless creative acts. This once hidden poem is an example of one effort multiplied to a power one is unable to quantify. All because of generous hard work and effort of Saint Nicholas.
As creative business owners and bloggers we have more to learn from this Santa story. We must consider evolution and time when growing our readership and craft. As the first settlers expanded the boundaries of the New World as they grew accustomed to the landscape and environment. We must follow their lead. We must consider blogging for an audience of one. In the original Santa Story we never, never see Santa visit but the one home. This unique visit, this single visit, this one visit. This audience of one, allows the world to participate, because where there are few, there is always room for one more. This is one reason why, we likely rarely see blogs with huge readerships with blog counters.
Somebody always writing this Santa man a letter and here in the US our government once played along (with taxpayer dollars) by enabling our federal postal services to collect letters. Santa is so embed in our culture he gets first dibs on editorial calendars and newspaper budgets. The North Pole is the official address for Santa and if you have the opportunity to visit, I’m sure you’ll find him delegating assignments to his elf team.
As we all know, not everyone likes the jolly ole elf, because the jolly has a purpose and a platform and little LIKE buttons have no effect on his campaign or his mission. Toys will be delivered rather CNN, catches a glimpse of him or not. Ignore the LIKE buttons!
This Santa story also inspired songs and we now sing of Santa Claus Coming To Town. Facebook and Twitter are growing and both will be there long after you have defined your niche, created products and generated your list of potential buyers. It is a risky business practice to depend on your online community of supporters, for anything more than support, they may not be your potential buyers. Networking is important, but we must also network outside of our niche, like Santa.
In conclusion, might I suggest that The Night Before Christmas is a written form of a business referral and Moore created this service guy Santa with solid business standards of the late seventeenth and eighteenth century that are still valid today.